SEO, no matter what people tell you and how much they charge is a dark-art! There are no guarantees as to how and when you will get listed in the major search engines.
Sucker?
Many of our customers frequently get 'spammed' by various organisations offering 'instant search engine results','get your site listed now' services if they part with their money. They obviously work (the requests) as these guys keep doing it, but thankfully the majority of people are able to spot something that seems too good to be true (with many replying to these guys saying "well how did you find me if I'm not in the search engines?").
Prove you're worth it
On research there really are a wide variety of rates being charged for SEO. Some are justified but my advice would be that if you take on SEO services then agree a reduced fee for 3 to 6 months. If they are confident in their results then in most cases they will oblige. After the trial you can pay regular fees - which can then justify £200+ per month charges.
1 Tip that works
There is 1 simple thing you can do though to enhance your SEO. Blog - but not just any Blog. We really push the use of Blogger (which is where this blog is hosted). Why? Because it's part of google and in most cases you can write an article and within a few hours it's listed in Google! SEO is all about getting your content listed to be found, so using Blogger is a win-win solution. Generally the search results from Blogger tend to be quite high in ranking. You can brand up the Blog to match your site and all the hard work of management and hosting is taken care of for you. You then get another avenue of links and traffic pointing to your site, all of which generally appears quickly in Google.
As mentioned it's no magic pill, but it helps and other than paying for any design branding the cost is free. Free SEO that works.
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