Hindsight is a wonderful thing

As Chris mentions below, all of our iPhone and iPod touch apps are free this week.

Hindsight is a wonderful thing, and with our newly discovered 20-20 vision into the future, we realise that we should probably have made MyChristmas free as an introduction, rather than doing so now.

We put a lot of effort into ensuring that our apps are not only functionally sound, but also well presented and enjoyable to use. We are professionals and are primarily in this business, as you are in whatever your business is, to make money. This is part of our job. We have bills to pay and mouths to feed just as you do.

Our policy on providing free apps remains steadfast. Although everybody wants everything for free all the time, in practice that is not an option. We provide high quality products with good levels of support for a modest price where applicable. We do not believe that to be unreasonable.

iChoose is and always will be free because we believe it is best suited as a free app. It does what it says on the tin and it does it very well. An awful lot of people enjoy using it and we are very happy to have provided it for the iPhone and iPod touch community. This policy is not something that can be applied to everything we release, unfortunately that is the way of the world. We will continue developing both paid and free apps and hope that you enjoy using them. If you support us and help make us rich then we will give you back lots of free apps, that's a promise.

Enjoy this offer while it lasts.